Social Media Manager

Job Title: Social Media Manager 

Location: New York City, NY 

Department: Marketing   

Reports To: Marketing Director 

Job Overview: 

Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You’re not just on social media—you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion. 

In addition to creating content and managing channels, this person will liaise directly with influencers and creators to develop brand-right partnerships and co-create content that feels fresh, fun, and aligned with our aesthetic. You’ll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community. 

Objectives: 

• Increase follower growth across key platforms 

• Drive meaningful engagement and community interaction 

• Grow traffic and conversion from organic social media 

Key Responsibilities: 

1. Social Media Strategy & Channel Ownership 

• Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels 
• Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments 
• Track platform trends and innovations to ensure our content stays relevant and differentiated 

2. Community Management 

• Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time 

• Build strong relationships with our most loyal followers, brand fans, and customers 

• Monitor sentiment and surface insights from the community to inform content and product direction 

3. Content Creation & Production 

• Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience) 

• Be comfortable both behind and in front of the camera; act as on-screen talent when needed 

• Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels 

• Ensure all content aligns with our brand’s visual identity and tone 

4. Influencer & Creator Collaboration 

• Manage relationships with influencers and content creators 

• Partner with creators to co-develop content, ensuring it feels organic and performs across platforms 

• Source and manage user-generated content and ensure proper usage rights 

5. Performance Analysis 

• Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy 

• Use data to inform creative testing and optimize content for better results 

Qualifications: 

• Deep familiarity with and passion for social media, especially Instagram and TikTok 

• Beauty industry experience preferred 

• Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles 

• On-camera confidence with a strong, relatable screen presence 

• iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot 

• Strong writing skills and an instinct for brand voice and storytelling 

• Experience working with influencers or creators, preferably in a brand or agency setting 

• Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social) 

• Proactive, collaborative, highly organized, and detail-oriented 

• Enthusiastic about skincare, beauty, wellness, or lifestyle content 

Education: 

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.